Marketing Manager

Jakarta, ID

Job Description

To drive and oversee all marketing operations and mainly responsible for developing Love, Bonito’s vision to life. You will act as a pivotal role for driving Love, Bonito’s expansion and telling our story across our major platforms and communication channels, primarily, e-commerce sites/app, retail stores, crm, social media, paid & organic marketing, events & activations. Overseeing the overall marketing strategy, you will play a pivotal role in the positioning of Love, Bonito’s brand in Indonesia. Reporting directly into the Country Head, you will play a key role in building our brand presence and growing our business in this exhilarating expansion phase.

Main Responsibilities

Company’s Key Player & Department Manager

  • Strong initiative in translating company’s key initiative, objective and result.
  • Create and execute engaging and performance-driven campaigns across onsite, EDM, social and retail stores to attain monthly targets and key campaign objectives. 
  • Ability to develop a marketing plan and manage the full marketing budget of the company and translate to quantitative results. 
  • Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), while making sure the Love, Bonito brand has its unique voice.
  • Constantly improve the framework, tools and processes for the marketing team. 

Digital/ Performance Marketing 

  • Setting up the right KPI and goals for Performance marketing with full understanding of the marketing funnel.
  • Develop strong strategy, framework and execute rollout for all BAU and/or automated activities, not limited to: CRM Transactionals, Loyalty Programme, Brand Awareness, Prospecting Campaigns, SEO Improvements and Longer term Initiatives. 
  • Initiate, Conceptualize, Strategize, manage, execute and optimize in all respects of performance marketing campaigns for agencies and/or internal teams.
  • Spearhead vendor partnership with our Performance Marketing agency to ensure that performance is optimized and ROAS and acquisition targets are met.
  • Ability to run internal digital/ media buying via the various digital platforms: Facebook and Google.
  • Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
  • Collaborate closely with more upstream teams i.e. Merchandising & Retail Teams particularly in the branding and marketing of new lines and key collections.
  • Collaborate closely with Product/ IT/ BI Team for site-improvements and rolling out of marketing-related feature requests.

Brand Marketing ( Community, PR, Social Media & Content ) 

  • Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners. 
  • Collaborate closely with the Creative Team to develop concepts for thematics and cross-channel, while also improving our Social Media channel (stronger storytelling, visual identity and brand voice).
  • Collaborate closely with the Retail Teams for all in-store initiatives that can range from thematics, sales to more experiential events.
  • Pushing for brand localization without losing brand’s identity and keeping brand’s integrity. 
  • Understanding the Indonesian female industry and what matters to her.
  • Study, research and stay on top of the evolving consumer trends and behaviour to propose new / improved initiatives and strategies to keep the community engaged.
  • Group customers into different segments (behaviour or lifestyle etc) and propose different strategies to continually engage and serve them, based on their needs. 
  • Plan, conceptualize and execute workshops & events (online and offline) to grow, engage, and retain the LB community.

What You Shoud Be

  • A passion and genuine interest in fashion, retail and e-commerce.
  • Have an aligned vision with the brand and excitement for female-centric causes. 
  • An ability to think / work strategically & systematically, with impeccable judgment and discretion.
  • An inspiring leader to mentor, manage and influence team members. 
  • Superb project management, multitasking and execution abilities.
  • Strong communication skills to inspire and influence internal stakeholders (HQ and Country).
  • Leadership qualities which include good stress-management, prioritization capabilities and emotional intelligence. 
  • A self-starter, proactive and hands-on approach. Get it done right, and fast.
  • Problem solving skills with minimum guidance and structure.
  • Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!

Requirements & Experiences

  • 4+ years of experience in related work fields preferably e-commerce/ digital company/ advertising agencies.
  • BA/ BS degree in business, marketing, economics, engineering or other related fields.
  • Versatile and balanced and has dabbled in both content strategy and analytical roles.
  • Strong data-driven and analytical skills
  • Proficient in Excel and fluent with marketing tools including Google Analytics, Mailchimp, BI tools (Metabase / Tableau), CRM systems etc.
  • Great management, people development skills, good communicator and able to work at a fast-paced environment.

Job Summary

Job Level


Job Category



1 Slot

Min. Educational Background

Bachelor's Degree / S1



Recruitment Type


Office Address

Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi

South Jakarta City, Jakarta 12970, Indonesia

Phone: +62 21 - 228 330 10

About Love, Bonito

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.